RUSK / BRAND VOICE AND VISUAL GUIDE

VOICE
Precise, curious and concise. Explain one question at a time. Distinguish retrieved data, calculations and illustrations. A robot can be a character without making the software autonomous AI.

RECOMMENDED LINES
A small crew for a closer look.
Observe first.
Keep the source.
A record should keep the misses.
Identity comes before analysis.

{
  "principle": "A recognizable robot crew with a restrained product identity. One concrete question per asset.",
  "palette": [
    "#f7f7f4",
    "#151719",
    "#235cf3"
  ],
  "logoRules": [
    "Use the approved blue head silhouette and asymmetric eyes.",
    "Keep the isolated mark free of lettering.",
    "Retain enough negative space for a circular avatar crop.",
    "Do not substitute generic AI brains, Bitcoin symbols or unrelated robot mascots."
  ],
  "type": "Follow the website's Space Grotesk display, Manrope interface and Azeret Mono technical labels. Use short, readable captions; avoid tiny tables in social images.",
  "composition": [
    "Use off-white as the default background, black for copy and blue as the primary accent.",
    "Let the robots carry identity; use a clear foreground silhouette instead of a collage of market logos.",
    "Prefer one large scene plus one small supporting detail.",
    "For product images use actual interface excerpts, or clearly labelled conceptual diagrams."
  ],
  "formats": [
    {
      "asset": "Avatar",
      "size": "1024 x 1024",
      "safeArea": "Keep the complete head inside the central 76% for a circular crop."
    },
    {
      "asset": "X banner",
      "size": "1500 x 500",
      "safeArea": "Keep critical characters and details in the middle 1100 x 300; avoid relying on the lower-left avatar overlap."
    },
    {
      "asset": "X post",
      "size": "1600 x 900",
      "safeArea": "Generous border and no tiny footnotes. Place necessary labels in the central 85%."
    },
    {
      "asset": "Square post",
      "size": "1080 x 1080",
      "safeArea": "Use one robot or the approved head mark, not a miniature screenshot."
    },
    {
      "asset": "Video",
      "size": "1920 x 1080",
      "safeArea": "No Vercel URLs, Vercel subdomains or Vercel link text anywhere in the video."
    }
  ],
  "avoid": [
    "Fabricated dashboards, wins, returns, follower counts or adoption numbers.",
    "Winner, guaranteed alpha, safe token or autonomous AI claims.",
    "Fake endorsements, exchange logos or third-party brand assets used as affiliations.",
    "Repetitive generic neon AI graphics and crowded text-heavy banners."
  ]
}

REFERENCE PATTERNS AND BOUNDARIES
{
  "date": "2026-10-17",
  "scope": "Survivor-selected communication reference review. It does not establish which marketing causes a token to succeed.",
  "sourceAccess": "Primary websites and indexed content were available for Fartcoin, Peanut the Squirrel, Moo Deng and ARC. Griffain exposed its boot screen only. All five direct X profiles returned HTTP 403; no individual X post, current full bio, posting performance or video was independently inspected.",
  "adoptedPatterns": [
    {
      "pattern": "One recognizable identity",
      "observedIn": "Peanut the Squirrel and Moo Deng repeat a coherent character across their public pages.",
      "ruskApplication": "Use the approved asymmetric-eye robot consistently across avatar, banner, graphics and motion.",
      "limit": "An editorial identity choice; no measured branding lift or causal price effect."
    },
    {
      "pattern": "A brief recurring message",
      "observedIn": "Fartcoin repeats a short verbal/terminal motif; Griffain's accessible boot copy gives a short product label.",
      "ruskApplication": "Use one concise core proposition: A small crew for a closer look.",
      "limit": "No copied slogans. Griffain inspection was limited to its boot screen."
    },
    {
      "pattern": "Product evidence behind the first impression",
      "observedIn": "ARC exposes manifesto, architecture and developer components through primary project pages.",
      "ruskApplication": "Link actual market-lab screens, source details, formulas and the local paper record.",
      "limit": "Rusk does not use Rig and must not imply an ARC affiliation, autonomous AI or a trained model."
    },
    {
      "pattern": "Shareable identity assets plus product explanation",
      "observedIn": "Moo Deng's site invites profile-picture participation; character pages offer a coherent family of images.",
      "ruskApplication": "Provide a clean logo/avatar and banner plus operator, evidence and paper-record graphics.",
      "limit": "Reaction art makes identity recognizable but is not performance evidence."
    }
  ],
  "references": [
    {
      "name": "Fartcoin",
      "url": "https://fart.dev/"
    },
    {
      "name": "Peanut the Squirrel",
      "url": "https://pnutsol.com/"
    },
    {
      "name": "Moo Deng",
      "url": "https://www.moodengsol.com/"
    },
    {
      "name": "ARC",
      "url": "https://www.arc.fun/architecture"
    },
    {
      "name": "Griffain",
      "url": "https://griffain.com/"
    }
  ],
  "videoDecision": "The original 10-20 second scan / compare / log concepts are editorial Rusk concepts. They are not derived from inspected competitor videos or a verified engagement study.",
  "ownerExplanationPt": "Adotamos consistência do mascote, uma mensagem curta que pode se repetir e demonstrações de produto com fontes. Esses padrões são observáveis nas páginas de projetos conhecidos, mas não provam por que suas moedas valorizaram. Os perfis do X bloquearam o acesso (403), então não afirmamos ter analisado vídeos, posts individuais, engajamento ou frequência de publicação."
}

DO NOT SAY
Guaranteed returns. Safe token. AI predicts winners. Proven alpha. The robots trade for you. 24/7 background monitoring. Public immutable leaderboard. Official Pump.fun partnership.